UNICEF works across the world to protect the rights and wellbeing of every child. In India, its initiatives span health, education, youth empowerment and social development, reaching diverse communities through programmes, partnerships and public communication.
Domain
Public Service Campaign
Geography
Pan India
Services
Script Writing
Video Production
Story Boarding
Our objective was to transform important information into communication that was clear, accessible and engaging, while maintaining consistency with UNICEF's global identity and adapting to the needs of each initiative.
Strategy
One purpose. Many forms of communication.
We created a flexible communication approach that could translate UNICEF's programmes and messages across reports, identities, campaigns, social media, digital platforms and films.
The strategy was simple: understand the audience, simplify the message and choose the right visual language for every medium.
Amitabh Bachchan, UNICEF Goodwill Ambassador, for COVID-19
Kareena Kapoor Khan / Celebrity Advocate for UNICEF for Child Protection
Impact
Made complex information accessible by transforming data-heavy reports and critical information into clear, engaging visual narratives.
Amplified youth voices through compelling social media stories that brought their experiences, aspirations and perspectives to wider audiences.
Enabled greater participation by simplifying digital onboarding journeys and making youth-led initiatives easier to understand and access.
