Reimagining Interior Paint Portfolio
Asian Paints is India’s largest paint company with a diverse portfolio spanning luxury to economy. They approached Studio Vitamin D to create a cohesive yet distinct packaging system for a three-tier product range—Luxury, Premium, and Economy—that would resonate with their varied consumer segments and shelf environments.
Services
Communication Design
Industry
Paint
To create distinct visual identities for three product tiers, while ensuring they still felt part of one cohesive brand. We had to design packaging that resonated with different consumer mindsets without overwhelming or confusing them.
Reimagining Interior Paint Portfolio
Asian Paints is India’s largest paint company with a diverse portfolio spanning luxury to economy. They approached Studio Vitamin D to create a cohesive yet distinct packaging system for a three-tier product range—Luxury, Premium, and Economy—that would resonate with their varied consumer segments and shelf environments.
Services
Communication Design
Industry
Paint
To create distinct visual identities for three product tiers, while ensuring they still felt part of one cohesive brand. We had to design packaging that resonated with different consumer mindsets without overwhelming or confusing them.
Objectives
To create distinct visual identities for three product tiers, while ensuring they still felt part of one cohesive brand. We had to design packaging that resonated with different consumer mindsets without overwhelming or confusing them.
Reimagining Interior Paint Portfolio
Asian Paints is India’s largest paint company with a diverse portfolio spanning luxury to economy. They approached Studio Vitamin D to create a cohesive yet distinct packaging system for a three-tier product range—Luxury, Premium, and Economy—that would resonate with their varied consumer segments and shelf environments.
Services
Communication Design
Industry
Paint
To create distinct visual identities for three product tiers, while ensuring they still felt part of one cohesive brand. We had to design packaging that resonated with different consumer mindsets without overwhelming or confusing them.
Building a Visual Strategy
We began by identifying key consumer mindsets for each segment and mapped their aspirations, usage behavior, and aesthetic expectations. This translated into three distinct design themes—each rooted in storytelling, color psychology, and visual hierarchy.
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Showcasing Aspirational Living through Premium Range
For the Premium tier, we used refined interiors and aspirational home settings as hero visuals, creating emotional relatability. Muted tones, smooth gradients, and editorial layouts reflect versatility, modern lifestyles, and quality.
Value: Resonates with design-conscious homeowners, balanced style and accessibility
Smart Styling for Economy Range
The Economy segment focused on approachable design—simple patterns, inviting color palettes, and clutter-free layout. The emphasis was on functionality and comfort, while retaining brand identity.
Value: Affordable appeal, legibility for retail environments, ease of reproduction
Outcomes
Clear visual tiering led to improved consumer navigation
Enhanced shelf standout across retail zones
Improved packaging made it easier for retailers to identify and stock the new products.
Smart Styling for Economy Range
The Economy segment focused on approachable design—simple patterns, inviting color palettes, and clutter-free layout. The emphasis was on functionality and comfort, while retaining brand identity.
Value: Affordable appeal, legibility for retail environments, ease of reproduction
Outcomes
Clear visual tiering led to improved consumer navigation
Enhanced shelf standout across retail zones
Improved packaging made it easier for retailers to identify and stock the new products.
Showcasing Aspirational Living through Premium Range
For the Premium tier, we used refined interiors and aspirational home settings as hero visuals, creating emotional relatability. Muted tones, smooth gradients, and editorial layouts reflect versatility, modern lifestyles, and quality.
Value: Resonates with design-conscious homeowners, balanced style and accessibility
Defining Luxury through Art Deco Style
Inspired by Art Deco’s bold geometry and ornamental flair, the luxury design blends clean lines, metallic accents, and organic florals to evoke opulence and modernity. Deep jewel tones and gold foiling emphasize richness and finish quality.
Value: Strong recall, ultra-premium shelf appeal
Building a Visual Strategy
To create distinct visual identities for three product tiers, while ensuring they still felt part of one cohesive brand. We had to design packaging that resonated with different consumer mindsets without overwhelming or confusing them.
Building a Visual Strategy
We began by identifying key consumer mindsets for each segment and mapped their aspirations, usage behavior, and aesthetic expectations. This translated into three distinct design themes—each rooted in storytelling, color psychology, and visual hierarchy.
Defining Luxury through Art Deco Style
Inspired by Art Deco’s bold geometry and ornamental flair, the luxury design blends clean lines, metallic accents, and organic florals to evoke opulence and modernity. Deep jewel tones and gold foiling emphasize richness and finish quality.
Value: Strong recall, ultra-premium shelf appeal
Defining Luxury through Art Deco Style
Inspired by Art Deco’s bold geometry and ornamental flair, the luxury design blends clean lines, metallic accents, and organic florals to evoke opulence and modernity. Deep jewel tones and gold foiling emphasize richness and finish quality.
Showcasing Aspirational Living through Premium Range
For the Premium tier, we used refined interiors and aspirational home settings as hero visuals, creating emotional relatability. Muted tones, smooth gradients, and editorial layouts reflect versatility, modern lifestyles, and quality.
Value: Resonates with design-conscious homeowners, balanced style and accessibility
Smart Styling for Economy Range
The Economy segment focused on approachable design—simple patterns, inviting color palettes, and clutter-free layout. The emphasis was on functionality and comfort, while retaining brand identity.
Value: Affordable appeal, legibility for retail environments, ease of reproduction
Outcomes
Clear visual tiering led to improved consumer navigation
Enhanced shelf standout across retail zones
Improved packaging made it easier for retailers to identify and stock the new products.
Similar work
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
Similar work
Similar work