Zero2Hero Campaign: A People's Campaign to Fight COVID-19
To spark and sustain COVID-appropriate behaviour and vaccination uptake through a 360° multimedia campaign—encouraging people to listen to their “Antaratma ki Awaz” (inner voice) and act as everyday heroes in their communities.
Domain
Public Service Campaign
Geogprahy
Pan India
Services offered
Concept, Script writing, Video production
Platform
Digital, Social media, Television
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.
Story-telling as a tool for engaging communication
We anchored the narrative in empathy and peer influence, positioning every individual as having both “Zero” (risk) and “Hero” (responsibility) potential.
By deploying culturally resonant “inner voice” story arcs, role-model characters, and messaging pretested across states, we delivered content in 11 languages through films, social media, and partnerships with governments and institutions.
The Impact
The campaign helped shift perceptions - reinforcing the social cost of non-compliance, accelerating acceptance of vaccination, and elevating public ownership of COVID-safe behaviours. With strong reach across media platforms, UNICEF deepened its standing as a trusted guide during the crisis
© 2025 Studio Vitamin-D Pvt. Ltd.
VX Strategy & Design system
Zero2Hero Campaign: A People's Campaign to Fight COVID-19
Zero2Hero Campaign: A People's Campaign to Fight COVID-19
Optimum by Altice, headquartered in New York, is among the largest U.S. broadband and video providers, connecting millions of homes and businesses across 20+ states with fiber internet, TV, and mobile services.
Partnering with the Altice team, our designers helped shape the
Visual Experience (VX) strategy—defining grids, iconography, and micro-animations—while streamlining a multi-product design system with variables and pattern libraries for consistency and scalability.
To spark and sustain COVID-appropriate behaviour and vaccination uptake through a 360° multimedia campaign—encouraging people to listen to their “Antaratma ki Awaz” (inner voice) and act as everyday heroes in their communities.
To spark and sustain COVID-appropriate behaviour and vaccination uptake through a 360° multimedia campaign—encouraging people to listen to their “Antaratma ki Awaz” (inner voice) and act as everyday heroes in their communities.
Domain
Telecom, Internet, TV & Mobile
Public Service Campaign
Public Service Campaign
Geogprahy
Multi‑state U.S. presence
Pan India
Pan India
Services offered
Research, Strategy, UX/UI, Design System
Concept, Script writing, Video production
Concept, Script writing, Video production
Platform
Web (desktop + responsive)
Digital, Social media, Television
Digital, Social media, Television
Shaping the Visual
Experience one
step at a time
Story-telling as a tool for engaging communication
Story-telling as a tool for engaging communication
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
We anchored the narrative in empathy and peer influence, positioning every individual as having both “Zero” (risk) and “Hero” (responsibility) potential.
By deploying culturally resonant “inner voice” story arcs, role-model characters, and messaging pretested across states, we delivered content in 11 languages through films, social media, and partnerships with governments and institutions.
We anchored the narrative in empathy and peer influence, positioning every individual as having both “Zero” (risk) and “Hero” (responsibility) potential.
By deploying culturally resonant “inner voice” story arcs, role-model characters, and messaging pretested across states, we delivered content in 11 languages through films, social media, and partnerships with governments and institutions.
The Impact
The campaign helped shift perceptions - reinforcing the social cost of non-compliance, accelerating acceptance of vaccination, and elevating public ownership of COVID-safe behaviours. With strong reach across media platforms, UNICEF deepened its standing as a trusted guide during the crisis
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.
The Impact
The campaign helped shift perceptions - reinforcing the social cost of non-compliance, accelerating acceptance of vaccination, and elevating public ownership of COVID-safe behaviours. With strong reach across media platforms, UNICEF deepened its standing as a trusted guide during the crisis
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.
Similar work