Become a Climate Champion -
UNICEF Campaign
The objective was to engage young people across India through a multimedia campaign - inviting them to become climate champions by adopting sustainable habits and amplifying awareness on climate change’s impact, especially for children.
Domain
Public Service Campaign
Geogprahy
Pan India
Services offered
Concept, Script writing, Animation Production
Platform
Digital, Social media, Print
The climate crisis is abstract for many; bringing it to life while dovetailing with youth behavior, cultural diversity, and compelling narratives posed a significant creative and strategic hurdle.
Creating Climate champions which are lovable as well as effective story-tellers
We personified environmental action through characters—Prakriti, Biju, Tuli, and their bee friend FrisBee—who embody everyday steps and community leadership.
The campaign, aligned with the Government’s Mission LiFE, rolled out life-hacks (waste segregation, reduced fuel use, water savings) across platforms and 11 languages to reach children, youth, and their communities.
Meet Prakriti
‘Prakriti’ is mascot to spread awareness among people about the small changes that can be adopted in day-to-day life to reduce the use of plastic and facilitate a better environment for future generations.
The Impact
The campaign raised awareness about climate change and encouraged youth to take simple, sustainable actions, positioning them as everyday climate champions.
Similar work
© 2025 Studio Vitamin-D Pvt. Ltd.
VX Strategy & Design system
Become a Climate Champion UNICEF Campaign
Become a Climate Champion UNICEF Campaign
Optimum by Altice, headquartered in New York, is among the largest U.S. broadband and video providers, connecting millions of homes and businesses across 20+ states with fiber internet, TV, and mobile services.
Partnering with the Altice team, our designers helped shape the
Visual Experience (VX) strategy—defining grids, iconography, and micro-animations—while streamlining a multi-product design system with variables and pattern libraries for consistency and scalability.
The objective was to engage young people across India through a multimedia campaign - inviting them to become climate champions by adopting sustainable habits and amplifying awareness on climate change’s impact, especially for children.
The objective was to engage young people across India through a multimedia campaign - inviting them to become climate champions by adopting sustainable habits and amplifying awareness on climate change’s impact, especially for children.
Domain
Telecom, Internet, TV & Mobile
Public Service Campaign
Public Service Campaign
Geogprahy
Multi‑state U.S. presence
Pan India
Pan India
Services offered
Research, Strategy, UX/UI, Design System
Concept, Script writing, Animation Production
Concept, Script writing, Animation Production
Platform
Web (desktop + responsive)
Digital, Social media, Print
Digital, Social media, Print
Shaping the Visual
Experience one
step at a time
Creating Climate champions which are lovable as well as effective story-tellers
Creating Climate champions which are lovable as well as effective story-tellers
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
We personified environmental action through characters—Prakriti, Biju, Tuli, and their bee friend FrisBee—who embody everyday steps and community leadership.
The campaign, aligned with the Government’s Mission LiFE, rolled out life-hacks (waste segregation, reduced fuel use, water savings) across platforms and 11 languages to reach children, youth, and their communities.
We personified environmental action through characters—Prakriti, Biju, Tuli, and their bee friend FrisBee—who embody everyday steps and community leadership.
The campaign, aligned with the Government’s Mission LiFE, rolled out life-hacks (waste segregation, reduced fuel use, water savings) across platforms and 11 languages to reach children, youth, and their communities.
The Impact
The campaign raised awareness about climate change and encouraged youth to take simple, sustainable actions, positioning them as everyday climate champions.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
The climate crisis is abstract for many; bringing it to life while dovetailing with youth behavior, cultural diversity, and compelling narratives posed a significant creative and strategic hurdle.
The Impact
The campaign raised awareness about climate change and encouraged youth to take simple, sustainable actions, positioning them as everyday climate champions.
The climate crisis is abstract for many; bringing it to life while dovetailing with youth behavior, cultural diversity, and compelling narratives posed a significant creative and strategic hurdle.
Similar work