A Message of Hope -
COVID-19 Campaign
UNICEF engaged us to create a powerful awareness film featuring UNICEF Goodwill Ambassador Amitabh Bachchan, during the COVID-19 crisis. The goal was to communicate critical public health guidelines and inspire collective responsibility, trust, and solidarity.
Domain
Public Service Campaign
Geogprahy
Pan India
Services offered
Script writing, Video production
Platform
Digital, Social media, Television
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.
Keeping the message simple and effective
The objective was to deliver clear and compelling messaging on COVID-19 precautionary measures—mask wearing, hygiene, and social distancing—while instilling public confidence, reducing fear and misinformation, and strengthening the bond between UNICEF and communities through a credible, respected voice.
The Impact
High levels of engagement across digital platforms.
Widespread media amplification, helping the message reach beyond UNICEF’s direct audiences
Positive feedback from communities & stakeholders about clarity, tone, and emotional resonance
Contributed to greater awareness and compliance of COVID-19 safety norms
Similar work
© 2025 Studio Vitamin-D Pvt. Ltd.
VX Strategy & Design system
A Message of Hope -
COVID-19 Campaign
A Message of Hope -
COVID-19 Campaign
Optimum by Altice, headquartered in New York, is among the largest U.S. broadband and video providers, connecting millions of homes and businesses across 20+ states with fiber internet, TV, and mobile services.
Partnering with the Altice team, our designers helped shape the
Visual Experience (VX) strategy—defining grids, iconography, and micro-animations—while streamlining a multi-product design system with variables and pattern libraries for consistency and scalability.
UNICEF engaged us to create a powerful awareness film featuring UNICEF Goodwill Ambassador Amitabh Bachchan, during the COVID-19 crisis. The goal was to communicate critical public health guidelines and inspire collective responsibility, trust, and solidarity.
UNICEF engaged us to create a powerful awareness film featuring UNICEF Goodwill Ambassador Amitabh Bachchan, during the COVID-19 crisis. The goal was to communicate critical public health guidelines and inspire collective responsibility, trust, and solidarity.
Domain
Telecom, Internet, TV & Mobile
Public Service Campaign
Public Service Campaign
Geogprahy
Multi‑state U.S. presence
Pan India
Pan India
Services offered
Research, Strategy, UX/UI, Design System
Script writing, Video production
Script writing, Video production
Platform
Web (desktop + responsive)
Digital, Social media, Television
Digital, Social media, Television
Shaping the Visual
Experience one
step at a time
Keeping the message simple and effective
Keeping the message simple and effective
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
The objective was to deliver clear and compelling messaging on COVID-19 precautionary measures—mask wearing, hygiene, and social distancing—while instilling public confidence, reducing fear and misinformation, and strengthening the bond between UNICEF and communities through a credible, respected voice.
The objective was to deliver clear and compelling messaging on COVID-19 precautionary measures—mask wearing, hygiene, and social distancing—while instilling public confidence, reducing fear and misinformation, and strengthening the bond between UNICEF and communities through a credible, respected voice.
The Impact
High levels of engagement across digital platforms.
Widespread media amplification, helping the message reach beyond UNICEF’s direct audiences.
Positive feedback from communities & stakeholders about clarity, tone, and emotional resonance.
Contributed to greater awareness and compliance of COVID-19 safety norms
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.
The Impact
High levels of engagement across digital platforms.
Widespread media amplification, helping the message reach beyond UNICEF’s direct audiences
Positive feedback from communities & stakeholders about clarity, tone, and emotional resonance
Contributed to greater awareness and compliance of COVID-19 safety norms
The key challenge was to coordinate with multiple stakeholders, lock down a script that resonated with diverse audiences, and ensure flawless execution- all within a very short timeline and under strict COVID-19 safety regulations.