UNICEF Healthy Diets Campaign
UNICEF Healthy Diets Campaign
UNICEF Healthy Diets Campaign
UNICEF India has launched the Healthy Diet Campaign, a year-long initiative to create awareness around healthy eating across all age groups. The campaign promotes better food choices and dietary habits among individuals, families, and communities.
UNICEF India has launched the Healthy Diet Campaign, a year-long initiative to create awareness around healthy eating across all age groups. The campaign promotes better food choices and dietary habits among individuals, families, and communities.
UNICEF India has launched the Healthy Diet Campaign, a year-long initiative to create awareness around healthy eating across all age groups. The campaign promotes better food choices and dietary habits among individuals, families, and communities.
Services
Services
Services
Campaign Design, Communication Strategy, Visual Language, Character Design
Campaign Design, Communication Strategy, Visual Language, Character Design
Campaign Design, Communication Strategy, Visual Language, Character Design
Industry
Industry
Industry
Public Health, Nutrition, Child Welfare
Public Health, Nutrition, Child Welfare
Public Health, Nutrition, Child Welfare
6M
6M
6M
Online Reach
Online Reach
Online Reach
11M+
11M+
11M+
Impressions
Impressions
Impressions
Personas That Guided Our Strategy
Personas That Guided Our Strategy
Personas That Guided Our Strategy
Objectives
Objectives
Objectives
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
Campaign Strategy &
Execution Phases
Campaign Strategy & Execution Phases
Campaign Strategy &
Execution Phases
Designing the Face
of the Campaign
Designing the Face
of the Campaign
Designing the Face
of the Campaign
Why Thaali?
Why Thaali?
Why Thaali?
The Indian Thali (Thalika in sanskrit) is a nutritional powerhouse embodying cultural values of hospitality, community and balance.
The Thali not only nourishes the body but also delights the senses, making it a perfect example of a balanced wholesome diet.
The Indian Thali (Thalika in sanskrit) is a nutritional powerhouse embodying cultural values of hospitality, community and balance. The Thali not only nourishes the body but also delights the senses, making it a perfect example of a balanced wholesome diet.
The Indian Thali (Thalika in sanskrit) is a nutritional powerhouse embodying cultural values of hospitality, community and balance.
The Thali not only nourishes the body but also delights the senses, making it a perfect example of a balanced wholesome diet.
Campaign in Action
Campaign in Action
From sketchbooks to recording studios, dance rehearsals to dinner tables, this campaign came to life through deep collaboration, cultural cues, and community voices. Every step reflects our effort to make healthy eating both memorable and meaningful.
From sketchbooks to recording studios, dance rehearsals to dinner tables, this campaign came to life through deep collaboration, cultural cues, and community voices. Every step reflects our effort to make healthy eating both memorable and meaningful.
Campaign in Action
From sketchbooks to recording studios, dance rehearsals to dinner tables, this campaign came to life through deep collaboration, cultural cues, and community voices. Every step reflects our effort to make healthy eating both memorable and meaningful.
Leading with our Characters
Leading with our Characters
Leading with our Characters
Inspired by the logo, these characters become the voice of the campaign — friendly messengers that simplify and deliver key health messages throughout the journey.
Inspired by the logo, these characters become the voice of the campaign — friendly messengers that simplify and deliver key health messages throughout the journey.
Inspired by the logo, these characters become the voice of the campaign — friendly messengers that simplify and deliver key health messages throughout the journey.
Cool Tarbooja
Cool Tarbooja
Cool Tarbooja
Energetic
Makka
Energetic
Makka
Energetic
Makka
Rowdy
Samosa
Rowdy
Samosa
Rowdy
Samosa
Curious
Anda
Curious
Anda
Curious
Anda
Friendly
Doodh
Friendly
Doodh
Friendly
Doodh
Nurturing
Roti
Nurturing
Roti
Nurturing
Roti
Flabby
Burger
Flabby
Burger
Flabby
Burger
Strong
Palak
Strong
Palak
Strong
Palak
Bold
Beet
Bold
Beet
Bold
Beet
Social Media Posts
Social Media Posts
After designing the character, we integrated them into our social media posts to make the messaging more engaging, eye-catching, and easier to understand.
After designing the character, we integrated them into our social media posts to make the messaging more engaging, eye-catching, and easier to understand.
Engagement & Participation
Social Media Posts
Engagement & Participation
A fun and informative series with different segments. Each has its own unique host and color theme, making health learning exciting and vibrant!
After designing the character, we integrated them into our social media posts to make the messaging more engaging, eye-catching, and easier to understand.
A fun and informative series with different segments. Each has its own unique host and color theme, making health learning exciting and vibrant!
Outcomes
Outcomes
Outcomes
Increased Awareness about the importance of balanced nutrition
Increased Awareness about the importance of balanced nutrition
Increased Awareness about the importance of balanced nutrition
Wider Reach Through Multimedia Engagement
Wider Reach Through Multimedia Engagement
Wider Reach Through Multimedia Engagement
Engagement through storytelling & youth involvement
Engagement through storytelling & youth involvement
Engagement through storytelling & youth involvement
Strengthened community participation and busted common nutrition myths
Strengthened community participation and busted
common nutrition myths
Strengthened community participation and busted
common nutrition myths
Engagement & Participation
A fun and informative series with different segments. Each has its own unique host and color theme, making health learning exciting and vibrant!
Similar work
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
