Regional narratives for brand connect
Asian Paints approached us with a vision — to celebrate India’s cultural diversity through packaging and create a deeper emotional connection with consumers during festive and regional occasions. The brief was to design a limited edition series of paint packs, each rooted in a state’s local heritage, art, and pride.
Services
Communication Design, AR
Industry
Paint
65%
Sales Growth
15k+
AR Scans
3M+
Views
13.8k
Online sharing
Our goal was to realign the tool with the company’s vision by revamping its UX and UI, making it quicker, more intuitive, and future-ready. We aimed to enhance usability, address user challenges, and highlight Pelican’s effectiveness.
Objectives
Capture culture in a way that feels fresh and modern.
Translate cultural nuances into relatable visuals.
Make packaging stand out across Indian retail shelves
Our Regional Reach
Our Process
We crafted a vibrant packaging series inspired by iconic visuals, motifs, art forms, crafts, and landmarks unique to each state. Each paint tin became a visual postcard — a collectible that celebrated local identity.
We picked key cultural elements from each region—like art, dance, and textiles—and turned them into unique visuals and color themes. A flexible design system helped each pack feel local, while still fitting within the overall brand look.
Tamil Nadu
Drawn from the grandeur of Gopuram architecture, the design unfolds like a sacred rhythm — each layer alive with intricate stories, dancing in divine harmony.
Odisha
Inspired by the timeless grace of Pattachitra, the design weaves Odisha’s stories in bold strokes and delicate details, a celebration of art, myth, and memory.
Maharashtra
Rooted in the unwavering strength of the Sahyadris and alive with the colours of celebration, the design echoes Maharashtra’s soul — where tradition meets the pulse of the land.
West Bengal
Bathed in hues of gold and maroon, the design echoes West Bengal’s regal spirit, where rich traditions, art, and celebration flow like poetry through every thread of culture.
Uttar Pradesh
Inspired by the shifting skies of Uttar Pradesh, the design captures the drama of its weather, from sunlit warmth to monsoon moods, echoing the rhythm of life woven into the land.
Celebrating Colours of India
"Outstanding experience! The product exceeded my expectations. Knowledgeable and responsive team. I highly recommend their services."
Tusha Gautam
Brand Manager - Asian Paints
Similar work
© 2025 Studio Vitamin-D Pvt. Ltd.
Regional narratives for brand connect
Asian Paints approached us with a vision — to celebrate India’s cultural diversity through packaging and create a deeper emotional connection with consumers during festive and regional occasions. The brief was to design a limited edition series of paint packs, each rooted in a state’s local heritage, art, and pride.
Services
Communication Design, AR
Industry
Paint
65%
Sales Growth
15k+
AR Scans
3M+
Views
13.8k
Online sharing
Our goal was to realign the tool with the company’s vision by revamping its UX and UI, making it quicker, more intuitive, and future-ready. We aimed to enhance usability, address user challenges, and highlight Pelican’s effectiveness.
Objectives
Capture culture in a way that feels fresh and modern.
Translate cultural nuances into relatable visuals.
Make packaging stand out across Indian retail shelves
Our Regional Reach
Our Process
We crafted a vibrant packaging series inspired by iconic visuals, motifs, art forms, crafts, and landmarks unique to each state. Each paint tin became a visual postcard — a collectible that celebrated local identity.
We picked key cultural elements from each region—like art, dance, and textiles—and turned them into unique visuals and color themes. A flexible design system helped each pack feel local, while still fitting within the overall brand look.
Tamil Nadu
Drawn from the grandeur of Gopuram architecture, the design unfolds like a sacred rhythm — each layer alive with intricate stories, dancing in divine harmony.
Odisha
Inspired by the timeless grace of Pattachitra, the design weaves Odisha’s stories in bold strokes and delicate details, a celebration of art, myth, and memory.
Maharashtra
Rooted in the unwavering strength of the Sahyadris and alive with the colours of celebration, the design echoes Maharashtra’s soul — where tradition meets the pulse of the land.
West Bengal
Bathed in hues of gold and maroon, the design echoes West Bengal’s regal spirit, where rich traditions, art, and celebration flow like poetry through every thread of culture.
Uttar Pradesh
Inspired by the shifting skies of Uttar Pradesh, the design captures the drama of its weather, from sunlit warmth to monsoon moods, echoing the rhythm of life woven into the land.
Celebrating Colours of India
"Outstanding experience! The product exceeded my expectations. Knowledgeable and responsive team. I highly recommend their services."
Tusha Gautam
Brand Manager - Asian Paints
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
Objectives
Capture culture in a way that feels fresh and modern.
Translate cultural nuances into relatable visuals.
Make packaging stand out across Indian retail shelves
Our Process
We crafted a vibrant packaging series inspired by iconic visuals, motifs, art forms, crafts, and landmarks unique to each state. Each paint tin became a visual postcard — a collectible that celebrated local identity.
We picked key cultural elements from each region—like art, dance, and textiles—and turned them into unique visuals and color themes. A flexible design system helped each pack feel local, while still fitting within the overall brand look.
Our Regional Reach
Odisha
Tamil Nadu
Inspired by the timeless grace of Pattachitra, the design weaves Odisha’s stories in bold strokes and delicate details, a celebration of art, myth, and memory.
Drawn from the grandeur of Gopuram architecture, the design unfolds like a sacred rhythm — each layer alive with intricate stories, dancing in divine harmony.
Odisha
Inspired by the timeless grace of Pattachitra, the design weaves Odisha’s stories in bold strokes and delicate details, a celebration of art, myth, and memory.
Maharashtra
Rooted in the unwavering strength of the Sahyadris and alive with the colours of celebration, the design echoes Maharashtra’s soul — where tradition meets the pulse of the land.
West Bengal
Bathed in hues of gold and maroon, the design echoes West Bengal’s regal spirit, where rich traditions, art, and celebration flow like poetry through every thread of culture.
Uttar Pradesh
Inspired by the shifting skies of Uttar Pradesh, the design captures the drama of its weather, from sunlit warmth to monsoon moods, echoing the rhythm of life woven into the land.
Celebrating Colours of India
"Outstanding experience! The product exceeded my expectations. Knowledgeable and responsive team. I highly recommend their services."
Tusha Gautam
Brand Manager - Asian Paints
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
Regional narratives for brand connect
Asian Paints approached us with a vision — to celebrate India’s cultural diversity through packaging and create a deeper emotional connection with consumers during festive and regional occasions. The brief was to design a limited edition series of paint packs, each rooted in a state’s local heritage, art, and pride.
Services
Communication Design, AR
Industry
Paint
65%
Sales Growth
15k+
AR Scans
3M+
Views
13.8k
Online sharing
Our goal was to realign the tool with the company’s vision by revamping its UX and UI, making it quicker, more intuitive, and future-ready. We aimed to enhance usability, address user challenges, and highlight Pelican’s effectiveness.