One stop platform for
Interior Designers
Asian Paints is one of India’s most recognized and trusted multinational paint brand. With Décor Pro, they aim to create a dedicated platform for interior designers, architects, and décor professionals, offering curated content, project showcases, and exclusive tools to help them deliver impactful design solutions.
Asian Paints approached Studio Vitamin-D to enhance their Décor Pro platform, creating a space where design and architecture professionals could access resources, express creativity, and connect with a thriving community.
Domain
Home Decor & E commerce
Geogprahy
Global Presence, but prominent in India, South Asia and Middle East.
Services offered
Research, Strategy, Design
Platform
Desktop, Tab and Mobile
The Story of Transformation
Asian Paints envisioned Décor Pro as more than just a digital platform, it needed to become a trusted partner for architects and design professionals. By collaborating with Studio Vitamin-D, the platform evolved into a hub where creativity meets resources, and community thrives. This transformation journey reimagined how professionals access inspiration, explore products, and collaborate seamlessly.
Bringing Everything Under One Roof
Designers often had to jump between multiple sources to keep up with décor trends, find project references, or products. The platform was designed as a centralized hub where products, curated content, inspiration, and tools are just a click away, saving professionals both time and effort.
Empowering Visualization
While product catalogs existed, they weren’t enough to help designers convey their ideas with impact. To address this, we introduced a suite of interactive tools that enable professionals to present concepts more effectively. One of these was the Mood Board Builder, seamlessly integrating the Asian Paints product library with smart templates. It boosts productivity by making it effortless to compile inspiration, experiment with palettes, and share ideas with clients efficiently.
A Unified Resource Library
We also realized that while resources were available, they were scattered across different touchpoints. To address this, we designed a unified resource library that consolidated products, catalogs, and references into a single, easy-to-navigate ecosystem. This made the process of finding, comparing, and using materials seamless.
Building a Thriving Community
Asian Paints didn’t just want to provide products, tools and content, they wanted to become a true thought leader and connect with professionals meaningfully. We built interactive spaces featuring expert articles and project showcases that encouraged dialogue, collaboration, and knowledge-sharing. This transformed the platform into more than just a utility, it became a living community for designers.
Visual Design highlights
Inspired by Interior & Architecture
Patterns and elements drawn from design disciplines gave the platform a unique character professionals could relate to.
Clean & Professional Aesthetic
Neutral foundations with bold brand accents created clarity while keeping the experience vibrant and modern.
Elegant & Readable Typography
A serif–sans pairing balanced sophistication with easy readability across the platform.
Scalable Design System
A modular component library ensured consistency and flexibility as the platform evolved.
What got better
Through these solutions, Asian Paints Décor Pro evolved into a one-stop destination that not only addressed functional needs but also elevated the brand’s role as a trusted partner in the design journey.
Similar work
One stop platform for Interior Designers
Asian Paints is one of India’s most recognized and trusted multinational paint brand. With Décor Pro, they aim to create a dedicated platform for interior designers, architects, and décor professionals, offering curated content, project showcases, and exclusive tools to help them deliver impactful design solutions.
Asian Paints approached Studio Vitamin-D to enhance their Décor Pro platform, creating a space where design and architecture professionals could access resources, express creativity, and connect with a thriving community.
Domain
Home Decor & E commerce
Geogprahy
Global Presence, but prominent in India, South Asia and Middle East.
Services offered
Research, Strategy, Design
Platform
Desktop, Tab and Mobile
The Story of Transformation
Asian Paints envisioned Décor Pro as more than just a digital platform, it needed to become a trusted partner for architects and design professionals. By collaborating with Studio Vitamin-D, the platform evolved into a hub where creativity meets resources, and community thrives. This transformation journey reimagined how professionals access inspiration, explore products, and collaborate seamlessly.
Bringing Everything Under One Roof
Designers often had to jump between multiple sources to keep up with décor trends, find project references, or products. The platform was designed as a centralized hub where products, curated content, inspiration, and tools are just a click away, saving professionals both time and effort.
Empowering Visualization
While product catalogs existed, they weren’t enough to help designers convey their ideas with impact. To address this, we introduced a suite of interactive tools that enable professionals to present concepts more effectively. One of these was the Mood Board Builder, seamlessly integrating the Asian Paints product library with smart templates. It boosts productivity by making it effortless to compile inspiration, experiment with palettes, and share ideas with clients efficiently.
A Unified Resource Library
We also realized that while resources were available, they were scattered across different touchpoints. To address this, we designed a unified resource library that consolidated products, catalogs, and references into a single, easy-to-navigate ecosystem. This made the process of finding, comparing, and using materials seamless.
Building a Thriving Community
Asian Paints didn’t just want to provide products, tools and content, they wanted to become a true thought leader and connect with professionals meaningfully. We built interactive spaces featuring expert articles and project showcases that encouraged dialogue, collaboration, and knowledge-sharing. This transformed the platform into more than just a utility, it became a living community for designers.
Visual Design highlights
Inspired by Interior & Architecture
Patterns and elements drawn from design disciplines gave the platform a unique character professionals could relate to.
Clean & Professional Aesthetic
Neutral foundations with bold brand accents created clarity while keeping the experience vibrant and modern.
Elegant & Readable Typography
A serif–sans pairing balanced sophistication with easy readability across the platform.
Scalable Design System
A modular component library ensured consistency and flexibility as the platform evolved.
What got better
Through these solutions, Asian Paints Décor Pro evolved into a one-stop destination that not only addressed functional needs but also elevated the brand’s role as a trusted partner in the design journey.
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
One stop platform for Interior Designers
Asian Paints is one of India’s most recognized and trusted multinational paint brand. With Décor Pro, they aim to create a dedicated platform for interior designers, architects, and décor professionals, offering curated content, project showcases, and exclusive tools to help them deliver impactful design solutions.
Asian Paints approached Studio Vitamin-D to enhance their Décor Pro platform, creating a space where design and architecture professionals could access resources, express creativity, and connect with a thriving community.
Domain
Home Decor & E commerce
Geogprahy
Global Presence, but prominent in India, South Asia and Middle East.
Services offered
Research, Strategy, Design
Platform
Desktop, Tab and Mobile
The Story of Transformation
Asian Paints envisioned Décor Pro as more than just a digital platform, it needed to become a trusted partner for architects and design professionals. By collaborating with Studio Vitamin-D, the platform evolved into a hub where creativity meets resources, and community thrives. This transformation journey reimagined how professionals access inspiration, explore products, and collaborate seamlessly.
Bringing Everything Under One Roof
Designers often had to jump between multiple sources to keep up with décor trends, find project references, or products. The platform was designed as a centralized hub where products, curated content, inspiration, and tools are just a click away, saving professionals both time and effort.
Empowering Visualization
While product catalogs existed, they weren’t enough to help designers convey their ideas with impact. To address this, we introduced a suite of interactive tools that enable professionals to present concepts more effectively. One of these was the Mood Board Builder, seamlessly integrating the Asian Paints product library with smart templates. It boosts productivity by making it effortless to compile inspiration, experiment with palettes, and share ideas with clients efficiently.
A Unified Resource Library
We also realized that while resources were available, they were scattered across different touchpoints. To address this, we designed a unified resource library that consolidated products, catalogs, and references into a single, easy-to-navigate ecosystem. This made the process of finding, comparing, and using materials seamless.
Building a Thriving Community
Asian Paints didn’t just want to provide products, tools and content, they wanted to become a true thought leader and connect with professionals meaningfully. We built interactive spaces featuring expert articles and project showcases that encouraged dialogue, collaboration, and knowledge-sharing. This transformed the platform into more than just a utility, it became a living community for designers.
Visual Design highlights
Inspired by Interior & Architecture
Patterns and elements drawn from design disciplines gave the platform a unique character professionals could relate to.
Clean & Professional Aesthetic
Neutral foundations with bold brand accents created clarity while keeping the experience vibrant and modern.
Elegant & Readable Typography
A serif–sans pairing balanced sophistication with easy readability across the platform.
Scalable Design System
A modular component library ensured consistency and flexibility as the platform evolved.
What got better
Through these solutions, Asian Paints Décor Pro evolved into a one-stop destination that not only addressed functional needs but also elevated the brand’s role as a trusted partner in the design journey.
Similar work
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
© 2025 Studio Vitamin-D Pvt. Ltd.
