VX Strategy & Design system
Optimum by Altice, headquartered in New York, is among the largest U.S. broadband and video providers, connecting millions of homes and businesses across 20+ states with fiber internet, TV, and mobile services.
Partnering with the Altice team, our designers helped shape the
Visual Experience (VX) strategy—defining grids, iconography, and micro-animations—while streamlining a multi-product design system with variables and pattern libraries for consistency and scalability.
Domain
Telecom, Internet, TV & Mobile
Geogprahy
Multi‑state U.S. presence
Services offered
Research, Strategy, UX/UI, Design System
Platform
Web (desktop + responsive)
65%
Sales Growth
15k+
AR Scans
3M+
Views
13.8k
Online sharing
The key challenges were ensuring consistency and scalability across Altice’s evolving suite of products & brand evolutions. Over six years, we worked as an extension of their design team—supporting updates while streamlining the Visual Experience (VX) and design system through unified UI libraries, iconography, motion, and infographics.
Shaping the Visual
Experience one
step at a time
While we were supporting the continious product
feature updates for multiple platforms - Desktop,
Tablet, Mobile and TV, the Visual library and
patterns were defined in the process - Grid,
Spacing rules, Color strategy, Typography, Icon
library, Illustration style.
Evolution of Avatars
Motion,
Made Meaningful
We designed a micro‑animation language that guides,
confirms, and educates—never distracts. Consistent
timing, easing, and spacing tokens keep every
interaction clear, accessible, and on‑brand across
screens.
50+ Device Icons
Cohesive device icons set
Multi-styled: outline/filled &
light/dark
Tokenized sizing
Standardized naming
Illustration
A cohesive set of spot and scene illustrations built on one stroke and palette. Scales from product states to marketing without losing character.
From Static
to Story
Spotlight Cards
Shipped 50+ reusable Spotlight Cards as
component sets across web and app
which unified promos, alerts and tasks
helping Cut design-to-dev time by 40%
Multi‑product
Design System
We built a multi‑product Design System to
scale: one global core powering three
domains (App, Web, TV). We shipped 90+
tokenized components and 100+ foundation
tokens to keep spacing, color, type, and
motion consistent. We enabled theming
(light/dark) and 20+ templates to speed
assembly while preserving brand.
Foundations flow down; domains specialize
—so teams ship faster with shared rules.
The DSM Impact
Ensured a unified look and feel across all digital touchpoints.
Accelerated workflows with reusable components and shared tokens.
Enabled seamless design scaling across web, mobile, and future platforms.
Minimized repeated design and dev efforts through a centralized system.
Made it simpler for new team members to ramp up with clear guidelines and assets.
"Outstanding experience! The product exceeded my expectations. Knowledgeable and responsive team. I highly recommend their services."
Tusha Gautam
Brand Manager - Asian Paints
VX Strategy & Design system
VX Strategy & Design system
Optimum by Altice, headquartered in New York, is among the largest U.S. broadband and video providers, connecting millions of homes and businesses across 20+ states with fiber internet, TV, and mobile services.
Partnering with the Altice team, our designers helped shape the
Visual Experience (VX) strategy—defining grids, iconography, and micro-animations—while streamlining a multi-product design system with variables and pattern libraries for consistency and scalability.
Domain
Telecom, Internet, TV & Mobile
Geogprahy
Multi‑state U.S. presence
Services offered
Research, Strategy, UX/UI, Design System
Platform
Web (desktop + responsive)
65%
Sales Growth
15k+
AR Scans
3M+
Views
13.8k
Online sharing
Shaping the Visual
Experience one
step at a time
While we were supporting the continious product feature updates for multiple platforms - Desktop, Tablet, Mobile and TV, the Visual library and patterns were defined in the process - Grid, Spacing rules, Color strategy, Typography, Icon library, Illustration style.
Evolution of Avatars
Motion,
Made Meaningful
We designed a micro‑animation language that guides, confirms, and educates—never distracts. Consistent timing, easing, and spacing tokens keep every interaction clear, accessible, and on‑brand across screens.
50+ Device Icons
Cohesive device icons set Multi-styled: outline/filled & light/dark Tokenized sizing Standardized naming
Illustration
A cohesive set of spot and scene illustrations built on one stroke and palette. Scales from product states to marketing without losing character.
View More
From Static to Story
View More
Spotlight Cards
Shipped 50+ reusable Spotlight Cards as component sets across web and app which unified promos, alerts and tasks helping Cut design-to-dev time by 40%
Multi‑product
Design System
We built a multi‑product Design System to scale: one global core powering three domains (App, Web, TV). We shipped 90+ tokenized components and 100+ foundation tokens to keep spacing, color, type, and motion consistent. We enabled theming (light/dark) and 20+ templates to speed assembly while preserving brand. Foundations flow down; domains specialize —so teams ship faster with shared rules.
The DSM Impact
Ensured a unified look and feel across all digital touchpoints.
Accelerated workflows with reusable components and shared tokens.
Enabled seamless design scaling across web, mobile, and future platforms.
Minimized repeated design and dev efforts through a centralized system.
Made it simpler for new team members to ramp up with clear guidelines and assets.
"Outstanding experience! The product exceeded my expectations. Knowledgeable and responsive team. I highly recommend their services."
Tusha Gautam
Brand Manager - Asian Paints
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
great things start with a conversation !
© 2025 Studio Vitamin-D Pvt. Ltd.
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© 2025 Studio Vitamin-D Pvt. Ltd.
